B2C (Business to Consumer) refers to businesses that sell products or services directly to individual customers. In the B2C model, companies focus on understanding consumer behavior, preferences, and buying patterns to deliver personalized and convenient experiences. Common examples include e-commerce websites, retail stores, food delivery apps, streaming platforms, and online service providers.
B2C businesses rely heavily on digital marketing, social media, branding, and customer engagement to attract and retain users. Fast decision-making, competitive pricing, strong customer support, and seamless user experience are key success factors in the B2C market, where customer satisfaction directly impacts growth and brand loyalty.